Raise money from investors with skin in the game. Surround yourself with people who want the best outcome for you because its the best outcome for them. Leverage the people who invest their money in you by tapping into their experience, contacts and promotional support.
"When I back the right person with my money, experience and contacts - I affect the chance of an increased return for both of us. This alignment with someone I care about is more than just money and mentorship - we are Amigos".